It’s been 5 months since we launched Draft Latte in cans, and we’ve been blown away by the response and demand. It confirms what we knew: that there is a disconnect between the coffee beverages on shelves and the beverages in the café. We’re here to bridge that gap, and bring better, healthier coffee drinks to America’s shelves.
Today, we’re celebrating the launch of our Pure Black cold-pressed coffee in cans. While we’ve been bottling our cold brew for a long minute, we’re excited to offer the new can format. It’s the same great cold brew (steeped overnight in steel wine tanks then pressed and double-filtered), but now it’s light, it’s portable, and no refrigeration is necessary.
This is the cold brew that can – and will – go anywhere with you. It’s your coffee for everything. It’s for camping, it’s for hanging out, it’s for the office, it’s for cocktails, it’s for road-tripping, it’s for anything. It’s for you.