Last Friday, our guy Todd Carmichael gave a presentation to some of Philly’s finest creative folks. Organized by Philly’s Creative Mornings chapter, the theme of the talk was risk. There are all kinds of risk, but ultimately, risk is your friend. If you’re not pushing the limits you’re comfortable with, you’re not accessing the benefits and rewards you could be. And remember that society conditions us to be overanxious and too nervous to take big risks. This nervousness skews how we view risk, making us feel that the risks we’re taking are bigger than they actually are. So this week, try to embrace a little risk and by Friday, you might have seen some reward.