Terroir: (n.) not as scary as it sounds.
Just like with grapes cultivated for wine, the growing conditions of coffee greatly affect the flavors that ends up in the final cup. ‘Terroir’ refers to the environmental conditions, such as altitude, climate, soil content, etc., that come together to form an environmental character or profile. Some of the most important aspects of terroir that influence the flavor of coffee? The elevation at which the beans grow, the rainfall, and the nutrients in the soil. Read more about the ways altitude affects your coffee here.