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“Y’all can go to hell, I’m going to Texas!”

We’re fixing to head down to Austin for SXSW Music Festival. We’ve never been, but we heard good things and decided to check it out. Here’s a preview of what we’re getting into.


On Thursday 3/19, we’ll be posted up in front of East Side Pedal Pushers bike shop on East 5th Street. ESPP has been in the East Austin neighborhood for more than a decade, providing bike repairs and bike gear at a really decent price. We’ll be sampling our Pure Black cold brewed coffee and watching the people go by, so come visit!

Friday will find us at Friends & Neighbors, a boutique/café at 2614 E Cesar Chavez St. Our friends at Free People are kicking off festival season with a daytime music showcase, and they asked us to come by and keep it caffeinated. Details and RSVP for this event here:

But what about the music?! Here are the three acts we’re most excited to catch:


Thursday, 3/19:

Growl at the You’re Here showcase

Ground Floor Theatre on Springdale

Growl is young, but not green. A few of their members have been on the Austin music scene since they were knee-high to a grasshopper. Their sounds amount to upbeat indie rock that throws it back to indie’s early days. None of the pretension, all of the fun.

Friday, 3/20:

Jamestown Revival at the Free People Festival Days showcase

Friends & Neighbors, 2614 E Cesar Chavez St.

Childhood friends and Texas natives Zach and Jonathan describe themselves as strongly-southern indie rock. Blending rock, folk, and high-lonesome country, Jamestown Revival has a timeworn appeal that will fit perfectly in this backyard showcase.

Saturday, 3/21:

Mother Falcon at the Sweetwater Brewing showcase

Peckerhead’s on 6th Street

Best described as an “indie chamber orchestra,” Mother Falcon’s twenty members take their classical training to another level. Everything from horns, to violins, to banjos, to a piano joins a solid core of cellos to form a soundscape that spans jazz, indie rock, hip hop and more.

Keep up with our SXSW shenanigans on Instagram and #PureBlackSXSW. See you soon, Austin!

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