Monday Motivation: Insist on Ingenuity

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We’re one day out from the release of Draft Latte cans, so we’re reflecting on the day with some words from our founder, Todd Carmichael. It took a lot of ingenuity, patience, creativity, and sheer willpower to create this drink. We had to reinvent the wheel – or more literally, the can – to make it happen. But we did it, because we believe, wait no, we INSIST that ready-to-drink coffee can be made better. It MUST be made better.

Have a mighty Monday, folks.

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