2017 has been one hell of a ride.
We went from launching a can of Draft Latte into space, to launching all our cans in 40% of grocery stores nationwide. In ONE year, we put 8 million cans in hands—which is nearly enough caffeine for everyone in New York City.
In January of 2017 we had our four core flavors: Original, Vanilla, Triple, and Mocha. Since then, we’ve added a five more, including two plant-based options, two seasonal flavors and a Chai tea.
How many events did we attend this year? More than we can count. We brought the cafe everywhere and anywhere—from Sundance, to Burning Man, to countless Tough Mudders and Spartan Races. We’ve traveled all over the country handing out cans and spreading the Dove Love.
While our cans are now available pretty much everywhere, our cafes are starting to pop up in new markets as well. We opened six new cafes this year; including three in Los Angeles, one in both Boston and DC, and another in the Philadelphia International Airport.
From new moms to entrepreneurs—no matter the mission, big or small, we were there to help push your passions forward. This year was a blast, and we can’t wait to kick 2018’s ass.